Building gender socialization starts at birth and grows with us throughout are lives. We all learn by watching and because a lot of what children see helps them shape their identities about who they are we, as parents, need to know what we teach them will benefit them in the future. Children not only learn from the people that surround them in their life but also learn and get ideas from something as simple as a commercial that happens to pop up right before their favorite show is about to come on. They are witnessing gender socialization and they don’t even realize it. I was even unaware of how something as simple as a commercial could influence the thought process of a child.
While looking at a Christmas magazine with my child we came across a toy that she noticed that she would like to have the chance to play with but don’t me she couldn’t because it was for boys. I had asked her why she thought that and she told me that on the commercial it showed a girl being “grossed out” by the toy so girls wouldn’t want to play with it. So I asked her if it bothered her or grossed her out and she told me it didn’t. I told her as long as it didn’t bother her and that she would enjoy using it, then it wasn’t just for boys.
That short conversation was a real eye opener as a parent as in how, toys especially, are marketed to children. My daughter has grown up around going camping, fishing, getting dirty, and 4-wheelers. All of which are stereotyped as boys activities. What we teach our children is so important for their futures. We need to teach them that as long as we try hard enough and dream big enough, whether or not it says it is just for girls or just for boys, you can accomplish anything.
http://voices.yahoo.com/gender-socialization-children-2632765.html?cat=25
http://www.unc.edu/~dcderosa/STUDENTPAPERS/childrenbattles/toysrusdenise.htm