This is a remarkably hard thing to do. From the meaning of words like “useful,” “reliable,” or “frequent,” up to understanding the “social acceptability” of survey responses. Here are some resources for creating a good survey (from Stacy Evans). The CTL will plan to hold a session on this in the Fall for those interested.

http://www.socialresearchmethods.net/kb/questype.php
http://www.socialresearchmethods.net/kb/quescont.php
http://www.socialresearchmethods.net/kb/quesresp.php
http://www.socialresearchmethods.net/kb/quesword.php
http://www.socialresearchmethods.net/kb/survaddi.php