Dean Cycon, founder and CEO of Dean’s Beans Organic Coffee Company, will be the featured speaker at Massachusetts College of Liberal Arts’ (MCLA) “Green Living” series seminar on Thursday, March 6, at 5:30 p.m. in Murdock Hall room 218.  Cycon’s lecture, “Sustainable Business as a Vehicle for Social Change,” part of this spring’s “Cultivating a Sustainable Food System” series, is free and open to the public.

Dean’s Beans Organic Coffee Company is a certified 100% organic, fair trade, and kosher coffee roasting operation in Orange, MA. Cycon created Dean’s Beans to prove that conscientious business can promote economic, social, and environmental change at local and global levels and still be profitable.  For additional information, click here for his company’s website.

Recommended reading on Cycon’s business model and philosophy: 7 Reasons Why Bigger Isn’t Always Better for Your Startup. Paula Andruss, Entrepreneur.com, 1/31/2014.

The series will continue on Thursdays through April 24. For more information, go to http://www.mcla.edu/greenliving or contact Dr. Elena Traister, (413) 662-5303.

The 2014 Green Living Seminar series is a presentation of MCLA’s Berkshire Environmental Resource Center and the MCLA Environmental Studies Department.